National Brands

PlaceLocal
Ad Platform

PlaceLocal creates dynamic display ads for brands with national or regional footprints. Instead of blasting multiple markets with identical messages, localize and target your message differently for each market.

PlaceLocal solves the problems of:
Localize your national ad creatives Dynamic creative optimization Geotargeting

Inventory Data

Your ad incorporates product inventory data to show what is available locally.

Branch Data

Your ads can show the closing time, phone number, and photos of the nearest local store.

Reviews Data

Have different local testimonials rotating through the ad shown in each market.

Multiple Versions

PlaceLocal builds multiple versions of an ad by trying out different elements like color, call-to-action, and images.

Multiple Sizes

PlaceLocal generates and tests multiple ad sizes and formats simultaneously.

A/B Test

PlaceLocal takes all the ad versions and split tests the creatives to determine what works best.

Targeting Parameters

PlaceLocal finds the more relevant, brand safe inventory based on the business type and location.

Media Planning

PlaceLocal matches store locations and service areas to geotargeting zones.

Super Granular

PlaceLocal targets local consumers down to the zip code or even street level for maximum precision.

“PaperG proved to be a smart, able, and effective partner –
PlaceLocal helped us realize over a 50% lift in CTR.”

Christian Santiago, Director of Business Development at Gilt City

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