PlaceLocal accesses over 8 billion daily real-time bidding (RTB) ad impressions across the largest advertising networks, including Google Ad Exchange, Microsoft Advertising Exchange, Facebook, Cox Media, AdMeld, Pubmatic, Rubicon Project, OpenX and our own proprietary collection of premium local publisher inventory.
PlaceLocal is a local DSP (demand side provider) and applies its targeting and bidding criteria to determine, across all inventory sources, the optimal placement for each impression.
