PlaceLocal features proprietary optimization algorithms to squeeze the maximum performance of every campaign. Using data from tens of thousands of campaigns, PaperG's in-house Yale econometricians have developed cutting edge optimizations that surpass all industry benchmarks.
PlaceLocal features Dynamic Creative Optimization capabilities. Using ongoing multivariate testing, PlaceLocal tests thousands of variations of the same creative to find the best performing design. Creative optimization is done in real-time, and provides increasing ROI for the advertiser throughout the campaign.
PlaceLocal makes sure ad budgets are spent right to reach the target local consumer. Here are a few possible objective variables used to maximize performance: