Our Success

20,000 advertisers have turned to PaperG to power their local display advertising.

OUR TESTIMONIALS /

I've been using PlaceLocal a lot in pitches and it's great. Once I give the client a visual of what type of product we're talking about, they become engaged.

David Dominik – Regional Digital Sales Manager at Gannett

Often local clients don't have creative assets at their disposal. PlaceLocal makes the ads much more accessible to local clients with smaller budgets. Instead of sending customers a rate card, I send them an ad that the program has built. It's easier to sell ads if customers have an example in front of them.

Shaina Park – Sales Representative at Time Out Magazine

PaperG proved to be a smart, able, and effective partner - PlaceLocal helped us realize over a 50% lift in CTR.

Christian Santiago – Director of Business Development at Gilt City

In leveraging PaperG's capabilities, we were able to effectively provide branded-local retail clients highly efficient and hyper-targeted local media buys. PaperG's technology enabled us to lift campaign performance above our category benchmarks for premium ad placement by 40%.

Liesl Chang – Head of Operations at Circle Street

My sale for Twin Oaks pizza in St. Louis Missouri was improved by my PlaceLocal specwork. The client was looking to feature his happy hour messages and Yelp reviews, in addition to some pictures I took in the restaurant. Less then 24 hours later I was able to email him the link, and showcase everything he requested in a quick turnaround; compared to our 3-5 day turnaround in house.

Claire Martin – Business Development at STLToday.com

Even with a limited budget, we were able to use PaperG's PlaceLocal platform to target customers and provide a personalized experience for audiences in each of our six locations. We are very pleased with the results and we plan to dedicate a larger budget to online display with PaperG on our ad campaigns in the future.

Michael Inwald – CEO

Our Results /

  • 200%
    increase in ad sales close rates by using PaperG to build customized spec ads to show customer
  • 70%
    lift in CTR reported by our brand advertisers compared to their previous ad campaigns
  • 50%
    savings achieved on a "cost-per-click" basis compared to search
  • 960,000
    hours saved in ad production time

Third Party Results /

PaperG Comparison Chart

I want to reiterate how happy we were with the results of PaperG overall, particularly in the local creatives.

Senior Vice President of comScore Top 5 US Web Property

Pictured: Cumulative scores of three finalists ranked and graded by comScore Top 5 US Web Property during a test involving 500 local ads generated in under 24 hours.