PlaceLocal uses industry-leading targeting capabilities developed by PaperG's own Harvard–trained statisticians. Smartly balancing multiple targeting criteria ensures campaigns reach the most relevant audience possible.
PaperG has industry-leading expertise in ad serving and optimization at the local level. Unlike most ad platforms, PlaceLocal is designed from the ground up to handle high-volume, low-budget campaigns.
PlaceLocal uses a large number of targeting parameters to maximize performance for the advertiser, including: